Strategizing for Your Success!
CrossMedia is there with you from concept to completion.
Evaluation of your current efforts and infrastructure to inform decisions.
Careful crafting of the best paths, plans and actions needed to reach your targets.
Detailed articulation of the steps and milestones leading to your success.
Strategic Planning for Integrated Marketing Communications
CrossMedia is committed to providing you with the most relevant and accurate marketing communications and business growth strategies for your industry. We offer brand marketing and service training and we bring over 25 years of real world experience to every project.
Communications Core Competencies
- Message construction
- Strategy development & execution
- PR writing; Campaign development
- Promotional planning
- Integrated Marketing Campaign Development and execution.
- Stakeholder and Crisis Communications Strategies
- Building 360 organisational Communications capability
- Messaging & Languaging
- Understanding and agility
- Crisis Spokesperson
- Understanding brands
- Business Brand Identity
- Personal Brand Identity
- Story / Narrative Building
- Customer Service (CS) Architecture
- CS Audits & Research
- Authoring CS Standards
- Management & Line-staff CS Coaching
- Creating internal and external CS Synergy
- Fostering CS Inter departmental Symbiosis
- Importance of “CS Signature”
One of the most critical aspects of online success and the reason efforts fail or succeed is planning. Together, we will agree on your goals, set audiences, and strategize the most effective ways to engage them.
We review your current situation in light of your goals.
2. Communication Strategy
We develop realistic strategies based on the target audiance you want to reach.
3. Implementation Schedule
We outline all stages of the deliverables.
4. Analytics and Reports
We configure our efforts for measurement. We analyse results and refine strategies accordingly.