My Child and I (MCI) charity is dedicated to helping parents, guardians and the wider community improve their parenting/caring approaches. This is done through it’s TV show, public workshops and now it’s online family resource centre. It was very important to MCI that it’s brand and materials reflected the organizations vibrant passion for children and families.
To this end, MCI engaged CrossMedia in creating it’s new brand and it’s related materials. CrossMedia was tasked with building the new online resource center website, which features articles from prominent family authors and clips of it’s long running TV show.